One of the best ways to strengthen your posture here is to focus on education. Collaboration and information sharing with industry peers, regulatory bodies, and cybersecurity firms who work with different hospitals and healthcare organizations is a valuable way to gain insights and benefit from the lessons learned by others. Do not try to combat threats on an island.
Trend: “Generative AI - Short-term skepticism, longer-term hope”
Preparedness is a must when it comes to Generative AI, in Gartner’s view, but it pairs its recommendation that “security leaders … prepare for the swift evolution of GenAI” with a note of caution around expectations. “There’s solid long-term hope for the technology, but right now we’re more likely to experience prompt fatigue than two-digit productivity growth.”
Avertium’s view is tinged with more optimism around the opportunity. Start with readiness. It’s crucial to thoroughly understand which data points and data sources will actually make AI tools valuable for your organization, verify that they’re configured correctly, and know which use cases for which you are trying to solve. Any productivity gains will depend on your specific use case: Do you plan to use AI to help write reports on security issues, or look for insights in your security data?
Looking back to the advent of cloud computing can be instructive: As it gained traction, there was a prevailing assumption that you “put your stuff in the cloud” and things will be cheaper, faster, and more secure. That wasn't the case. You had to make things work in the cloud, like the cloud, and then they became cheaper, faster, and more secure. It first required understanding the cloud’s capabilities and the use cases that could benefit from it. AI is very similar and holds even greater potential outcomes as it matures.
The best way to gain that understanding is through education from a mix of sources, from the developers of the AI technology to third-party partners who make it their business to know and help customers be successful with Generative AI tools.
About the authors: As Avertium's chief revenue officer, Ben Masino brings more than 15 years of progressive experience in business, marketing, and sales leadership, along with deep experience in cyber security, SaaS, and technology-enabled services growth and customer engagement. Eldon Sheckles, director of professional services for Avertium, has dedicated his career to helping businesses, government agencies, and individuals safeguard their digital assets and information. Jamie Fiedrich is Avertium’s SVP of managed services.
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