DOTmed 100 Spotlight
Image Technology Consulting - DeSoto, TX

Specialty: Imaging Equipment Sales & Service

"What goes around, comes around," says Marshall Shannon, Director of Image Technology Consulting. Keeping this maxim in mind has been the key to his success in the imaging equipment industry. For twelve years, Image Technology and its related entities have offered full service on imaging equipment (primarily MRIs and CTs), sold equipment and parts, run imaging centers, refurbished mobile units, and provided advice on the equipment-purchasing process.

For organizations making a large medical equipment purchase, an accurate budget is vital. However, when sellers aren't up-front with buyers about the hidden costs of purchasing imaging equipment (such as insurance and transportation), or don't prepare customers for avoiding pricey surprises, like set-up charges, the project can suddenly cost much more than expected. With such a large amount of money at stake, this can have disastrous effects.

According to Shannon, the lack of honesty on the part of some sellers comes sometimes from a lack of education about the market, and sometimes from the high mark-up profit model sellers subscribe to. "Nobody wants to give up any profit to satisfy anybody's concerns," he says.

Image Technology is mindful of the cost pressures their customers face, and makes a point of being as straightforward with them as possible. Image Technology's first-hand experience with all aspects of the imaging business enables them to guide the customer through the entire process. Not only can they help with the compromise of finding the best equipment for the best price, but also with marketing, insurance billing, and technical concerns.

The standards Image Technology has set and maintains has earned them an almost perfect 5 star rating on DOTmed and the DOTmed 100 "seal of approval." Twenty-six different DOTmed users have rated Image Technology, a number that's above average.

According to Shannon, Image Technology Consulting's quotes are up to 20%-25% higher than the competition. But in the end, customers actually save 8-15% by going with him, due to his company's policy of handling all aspects of the purchasing process from start to finish and making sure the project gets done with no surprises.

"It's been proven true over and over again," Shannon says. It's not uncommon that lost customers will return after trying a competitor and seeing the value to Shannon's approach.

His determination to see the project through successfully, even if it means eating the cost if something goes wrong, has indeed come back around for Shannon: "The customers are our biggest advertisers." He knows that when potential customers ask others on DOTmed for information about Image Technology Consulting, his current customers are eager to give rave reviews. And according to Shannon, such word-of-mouth advertising can't be beat.

"Eventually your good deeds pay off, and it may be later than you hope, but the hope is it will eventually pay off, that the people you do good by will remember that down the road."

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